Nike has always been a bellwether for transformation in the global sportswear industry, and 2025 proved to be a pivotal year for the company’s leadership and growth agenda. With shifting market dynamics and a tougher competitive environment, Nike’s Board and new CEO Elliott Hill enacted bold moves to reshape the C-suite, streamline management, and equip the business for “Win Now” execution. This Nike sales intelligence blog post takes you inside those sweeping changes and investigates how Nike’s strategic focus has evolved accordingly.










































