Email Mining: Uncover a Treasure Trove of Buried Contacts

As the Sales Manager or Marketing Manager at your company, you know that to do your job effectively, you need to have a firm grasp of who your clients are. If you’re doing things the old-fashioned way, you’re most likely relying on your sales team or marketing team to enter the contact information into your CRM system. If you’re like the 99% of other companies, your sales reps simply aren’t doing it regularly and thoroughly because they’re focused on doing their jobs...selling stuff (not data entry). But this doesn’t change the fact that your business relies on this precious contact information and a lot of it is buried in millions of emails.

Many managers believe that their teams should be responsible for e-mail management and CRM data entry. After all, they’re the ones who built these customer relationships. But if this approach doesn’t work, some will pull Johnny Sales Rep off his normal routine and make him responsible for it. The problem is that Johnny is overqualified for this administrative task…and he’s making way too much on an average hourly basis.  Plus, in doing so, you are wasting a valuable resource and probably losing money in terms of opportunity cost (he could be calling on his customers instead!). Is his time really best spent doing data entry? Probably not. He’s an adrenaline junkie who loves the thrill of selling. That’s where he’s in his element.

What if there was an application that quickly, cost effectively, and efficiently extracted this contact info from emails for you?

Through the process of Email Mining, you can now sift through millions of company emails to extract pieces of customer contact information. Stored within this corpus of communications with customers is contact information vital to the success of your sales and marketing campaigns. What was once a giant repository of unstructured data will transform into organized and structured information. You can now extract all of the important customer contact information including names, phone numbers, addresses, email addresses, and company information. All the information that you need will be right at your fingertips. You’ll also completely eliminate any human error – meaning more accurate results the first time. And no more waiting around for the project to be completed – you can now extract data almost instantaneously. Get the information you want, when you want it – end of story.

Let’s take a look at the big picture. You’re no longer pulling your highly paid sales reps away from their jobs, meaning you’ll have all hands on deck. You no longer have to worry about your sales reps entering in ALL of their highly valuable customer contact information into your CRM system. Your marketing department can now focus their attention on marketing to those contacts pulled from the corporate email database.

Whether you’re in the sales or marketing department, Email Mining will become one of your most valuable resources. The technology is there to do the mundane process nobody wants to do. Now you and your team can focus your time and efforts on doing what you do best! Selling stuff.