Nike Smart Running Shoe Plans

A patent filed in 2016 and granted this month suggests that Nike is prepping to go big on building a smart running shoe. The patent outlines a wireless vitals tracking system embedded into a shoe that has the potential to track biometrics data in real-time including heart rate, blood pressure and energy expenditure. Read the full article here.

Key contact: Nathan Plowman, Head of Innovation Strategy, Nike. See Nathan's Linkedin page here.